digital4pharma Search Masterclass

Sponsored by GEM:HME

Search marketing has rapidly become a cornerstone of any marketers strategy. For the pharmaceutical sector, Search still represents a huge area of untapped potential whilst also presenting sector-specific challenges. With the current guidelines on use of digital in general and search in particular remaining unclear, how do you, as a marketing professional get the most out of Search?

These are just some of the key isses we will explore and discuss in the digital4pharma Search Masterclasss. Alongside live, practical pharmaceutical case studies and working models, leading speakers in the Search arena will cover the core principles of Search Marketing including:

• Pay Per Click (PPC) theory and relevant case studies for the pharmaceutical market
• Search Engine Optimisation (SEO) for the healthcare market
• How Healthcare Professionals are using Search.
• How search fits into the wider digital marketing mix from a pharmaceutical perspective
• Upcoming trends in Search

We will finish the session with a workshop where you will have the opportunity to work with a cutting edge Search planning tool to explore some of the key concepts examined throughout the morning to build a campaign which will deliver upon a common set of objectives. You will leave the session with a thorough knowledge of both the core principles and cutting edge developments in Search whilst being able to apply both to the specific needs of your organisation.

Who Should Attend

• Pharmaceutical marketing professionals of all levels
• Medical Directors seeking to understand search marketing within the context of the current regulatory landscape
• Media agency professionals wanting to build an expertise in Search within the pharmaceutical marketplace
• Digital agency professionals looking to enhance their Search expertise within the pharmaceutical marketplace
• Media owners within the medical media sector
• Those looking to integrate Search into their existing business strategy

Pre-requisites

• Basic digital market knowledge. If you are new to digital, we recommend Digital Training Company's Introduction to Digital course - www.digitaltrainingcompany.com or hello@digitaltrainingcompany.com

Confirmed Speakers

Jens Monsees

Google - Industry Head, Consumer Goods & Healthcare

Jens Monsees (1970) studied Business Administration in Kiel and Rotterdam specializing in International Brand Management and Innovation Management. At Google Germany, Jens develops the online-marketing presence of multinational companies in the Health Care and FMCG market. Before joining Google, Jens was global Innovation Manager for the BMW Group. He developed the BMW-web.tv Platform which was rewarded as the websiteof the year in Germany 2008. From 2003 until 2006 he was responsible for the global Communication Strategy of MINI at the BMW Group in Munich. In this position he was the Launch Manager of the MINI Cabrio. Jens Monsees started his carrier at Kraft Jacobs Suchard in Bremen working on Milka and Toblerone. From there in 1999 he moved to the Henkel KGaA in Düsseldorf, where he was leading several German and international brands in the body-care and detergent market like Fa, Sidolin, WC-Ente, Bac, Squibb, etc.

Amanda Davie

Reform Digital - co-founder

Amanda is co-founder of Reform Digital, an independent consultancy that helps businesses to improve their digital and search marketing strategy and operation. Amanda has nearly 15 years’ experience in the digital media industry and is one of Europe’s leading search marketing specialists. Prior to launching Reform Digital in 2009, Amanda spent eight years as Head of Search at market leading digital agencies i-level and Outrider (WPP).

Amanda is passionate about the standardisation and quality of Search delivery and innovation, and works closely with brands to ensure that Search is an integral part of the broader communications planning piece.

Samantha Walmsley

Profero Health - Director

Sam Walmsley runs the healthcare division at Profero, working with clients across the health and pharmaceutical sector in all areas of digital technology including SEM. Sam is a seasoned pharma expert having spent over ten years working with the medical and pharmaceutical industry. Samantha is very passionate about driving change within the pharmaceutical industry and works tirelessly with her clients to drive digital innovation within this sector.

http://www.linkedin.com/in/samwalmsley

John Perkins

Rapp - Managing Partner

John Perkins is Managing Partner at RAPP and heads up all healthcare business at the eagency. Under John's leadership, RAPP has developed digital aloutions for Pfizer (Lipitor and Viagra), BMS, Novo Nordisk, GSK, Astra Zeneca, Philips and others. RAPP leads the way in development of digital consumer education programmes.

www.uk.rapp.com

Kate Cooper

digital4pharma - Founder, digital4pharma & MD, Digital Training Company

Kate Cooper is has many years experience of working within the digital marketing sector with time spent at News International, Conde Nast and Redwood. Currently MD of Digital Training Company, Kate founded digital4pharma in collaboration with medical media thought leader Guy Jeynes-Ellis after both realised the need for a high quality, cutting edge digital education programme specifically tailored for the pharmaceutical sector. Kate is passionate about driving growth of knowledge, expertise and understanding within the digital sector. She also runs the influential digital networking group Digital Lounge.

Booking Conditions

If you experience any problems using Google Checkout or would prefer not to use these systems to pay for your event. simply email kate@digital4pharma.com.

If you are unable to attend the event a substitute delegate is always welcome. Simply email kate@digital4pharma.com with the new delegates name and email address.

Any cancellations must be made in writing to kate@digital4pharma.com and recieved no later than 6 weeks prior to the event. Once we recieve your cancellation, a full refund will be made within 30 days.

We will not accept liability for any transport disruption or individual transport delays and in such circumstances normal cancellation restrictions apply. It may be necessary for reasons beyond the organiser's control to alter the content, timing or venue.,

Please note, this transaction will appear on your statement as "Digital"